Christina's shocking new video... porn or yawn?

04 May 2010

by TMN Opinion

Just because you're a mum doesn't mean you can't dress up in leather bondage gear when you feel like it. Or ride some guy on a bed… or straddle your S&M slave-girl. Up there with changing nappies and taking baby out for a latte, it's all in a day's work for Christina Aguilera.

Her ridiculously raunchy clip for Not Myself Tonight premiered worldwide on the weekend and already tongues are wagging quicker than you can say 'OMG! She's licking milk out of a bowl like some sort of bondage kitten!'

With string bikinis, ball-gags and dancers groping her every which way, Christina's gone back to her 'dirrty' self for the first video from her new album Bionic, due out June 4th though Sony Music.

But apart from the initial shock factor, what's most striking about the video is just how predictable it is. Oh she's just trying to out-Gaga Gaga we hear you say, although Christina was busting moves like this back in 2002 for her Stripped album. And of course, Madonna was getting way freakier ten years earlier with 1992's Erotica and her Sex book. She posed naked with Vanilla Ice for cryin' out loud – now that's truly shocking!

But does Not Myself Tonight's lack of originality (or taste) really matter? And will this bondage bonanza go gangbusters regardless? Well yes, at least initially, say the experts.

"The video has the right mix of edginess and Xtina-factor that makes you wanna keep watching to see what happens next," says Channel [V] Music Director Luke Turner. "We'll give the clip a good flogging to give our viewers a chance to see it themselves and then we'll let them determine if they wanna keep it on-air."

Video Hits executive producer Rachel Moor agrees, saying "People are always interested to see what big profile acts are doing. Personally I'm wondering if this is a one-off look, or whether it's taking the phrase 'Yummy Mummy' to a whole new level."

As for how much of it we'll see it on Video Hits, that depends on the censor, says Moor. "I'm sure the simulated sex, collar-choking outfits and imitable behaviour will be a problem. Let's see how we go."