Posse.com secure new backers, EMI partnership

09 September 2010

Posse.com, the music promotion site that lets fans earn commission for selling music and tickets, has relaunched this week after a major capital injection.

Owners Rebekah Campbell (of Scorpio Music artist management) and Brett Murrihy (who recently started the Artist Voice agency) recently secured new funding from various industry backers in addition to a new commercial partnership with EMI International, who will use Posse to encourage fans to promote their artists.

EMI Music’s Global Senior VP of Product, Simon Miller, said: “Fans word-of-mouth is the future of music marketing and Posse is the world’s first platform to develop an effective system to encourage this process.”

Posse has partnered with ticket outlets such as Moshtix and recently teamed up with iTunes to let fans to promote downloadable music. Next month fans will also be able to promote events listed on OzTix as well as physical CDs, DVDs via The Music Shop Online and music merchandise.

According to the site, currently over 5000 Australian music fans have signed up to posse.com, with over 1500 events are listed on the site. Posse users range between 16-27 and can make every 50 cents to $10 per ticket. The top five users have combined sales of over $75,000.

So far Posse has attracted investment from high profile backers like Michael Smellie (former Global COO Sony Music), Robbie Cooke (CEO Wotif), Todd Forest (Head of Content NineMSN), Tim Wood (Founder of iHug), John Palfreyman (Director Macquarie Telecom) as well as Melbourne based Venture Firm, Artesian Capital.