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M&C Saatchi and Artist Voice team up

19 January 2012

by Loretta D'Urso

It was announced today that sponsorship agency M&C Saatchi Sport & Entertainment has partnered with music agency Artist Voice. This newly formed partnership will endeavour to see brands and music artists join forces in order to heighten consumer awareness.

This unique communication strategy between the two well established agencies will allow brands and Australian artists to network, in anticipation of creatively reaching out and engaging the public. This marks the first time an advertising giant and music agency have gone into a formal arrangement together in this country.

Brett Murrihy, Chief Executive Officer at Artist Voice stated: “Now is the perfect time for us to collaborate with one of Australia’s leading marketing agencies to provide a platform for innovative ideas with our roster of incredible talent.”

 

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