MySpace Music top of mind for Australians

18 January 2010

Following the launch in October, 2009 of MySpace Music in Australia; the site is now the nation’s leading music site.
 2.38 million unique browsers visited MySpace Music in the month of December, according to research undertaken by Nielsen Market Intelligence.

On a daily basis, MySpace Music had approximately 8.5 times the average daily unique browsers compared to the nearest competitor within the music and radio category. (Nielsen Market Intelligence January 5th 2010)
 The social media and music discovery portal is home to over 5 million artists worldwide offering the largest catalogue of music online.

The joint venture of MySpace Music with EMI, Sony, Universal and Warner ensures legal on-demand streaming of new music for free to users.
 National sales director of MySpace Music, Andrew Cordwell said: “The immediate impact of MySpace Music emphasises the demand for content driven social media within the 13-30 age bracket. As the trend for brands to align with music continues to gain momentum, MySpace Music is offering unique opportunities for advertisers to develop strategies around the interests of their target audiences.”

Brands KFC and Toyota are using MySpace Music to target the youth demographic, Cordwell highlights: “Our Toyota and KFC sponsors really showcase how advertisers can get involved and establish relevant dialogue with consumers.” Both brands will continue their sponsorship agreements in 2010.

music.myspace.com