Watch Nova 96.9's new Love and Money ads

05 October 2010

The Merrick, Dools & Ricki-Lee breakfast team at Sydney's Nova 96.9 will kick off phase two of their 'For Love & Money' marketing campaign tonight.

The first campaign in June and July let Sydney listeners share in Nova's $250,000 ad budget if they showed the love in diverse and public displays and now Nova's ad agency Happy Soldiers have upped the ante with For Love & Money - Sacrifice.

Starting next Monday (October 11), Merrick, Dools and Ricki-Lee will select listeners who have sacrificed the most, be it coffee for a week, your iPhone or not wearing underwear for a day. The bigger the sacrifice, the bigger the cash prize.

The competition opens today (October 5) with a series of television commercials airing tonight and a strong push through social media. Check out these sneak peek of the ads below.

Nova ad - No Pants

Nova ad - Bye Teddy