The Brag becomes The Swag for one week only

NEWS

23 May 2011

In a unique marketing masterstroke, Sydney street press magazine The Brag are celebrating cover stars, internet icons Odd Future, by changing their name for one week only.

As of today, The Brag became The Swag in a shout-out to the outrageous LA hip hop outfit’s ubiquitous catchcry / twitter tag and their imminent arrival next week for their Vivid Live shows in Sydney.

Currently riding a huge wave of notoriety, the band sold out three headline gigs at the Sydney Opera House in mere minutes, quickly establishing them as the hottest tickets at the winter festival.

“Love them or hate them, Odd Future are one of the most fascinating acts on the planet right now, and we got them on our cover right at their peak,” said Brag editor Steph Harmon. “It wasn’t an easy get. They turned down most media approaches for this tour, but we were able to offer something fun, different and a little risky - and they loved it.”

+ SHOW COMMENTS (0)

NEWS

Patrick Stump offers an update

21 May 2012

After posting a particularly self-loathing spiel online, ex-Fall Out Boy frontman Patrick Stump has posted another blog update contradicting the last.
Chart wrap-up: It's The Voice, try and understand it

21 May 2012

The Voice is taking over. Between contestants and judges, the ARIA Charts are being covered!
Lil Wayne under investigation

21 May 2012

Lil Wayne is currently under investigation for abusing and attacking a fan with a skateboard.

John Butler Trio settle yoghurt ad dispute

21 May 2012

Justice has been served after a copyright debacle between John Butler Trio and a US yoghurt company during this year’s Super Bowl.
Robin Gibb dead at 62

21 May 2012

After an 18-month battle with cancer, Bee Gees linchpin Robin Gibb has died, aged 62.
Richard Clapton headed for Sydney

18 May 2012

Richard Clapton is coming back to the State Theatre in August for his fifth annual visit.
Bono to become richest musician in the world

18 May 2012

Bono's 1.5% share in Facebook will see him overtake Paul McCartney as the richest musician in the world when the site floats on the stock exchange today.
Vale Donna Summer

18 May 2012

‘70s disco queen Donna Summer passed away last night at her home in Key West, Florida, after battling lung cancer. She was 63.
The Wiggles retire, make way for new crop

17 May 2012

Three of The Wiggles have announced they are hanging up their coloured turtlenecks and putting away their pointer fingers for good.
Michael Buble is the new face of Sydney station, Smooth FM

17 May 2012

Michael Buble is the star of a new television commercial for Sydney and Melbourne radio station Smooth FM.
Indigenous awards reveal acts

17 May 2012

The Medics from Queensland and the Yabu Band from WA are the first two acts announced for the National Indigenous Music Awards.
Fun. and Hayley Willams cover Gotye

17 May 2012

New York indie band Fun. and Paramore frontwoman Hayley Williams have joined the long list of artists to have covered Gotye and Kimbra’s #1 global hit.
Slash leaks own Australian tour

17 May 2012

The guitar legend has broken embargo on his very own tour during an interview with Tone Deaf.

+ SHOW MORE

COMPETITIONS

1 2 3

Win a Rage prize pack
How do we celebrate a silver jubilee? In style, that’s how. Rage can now officially join the ranks of King Carl XVI Gustaf of Sweden and Emperor Haile Selassie of...
Queeny Rocks The Party: The Essential British Alternative Collection
Are you a Brit-pop aficionado? Do you sometimes speak in a British accent and refer to your best friend as ‘ol chum’ on occasion? Do you know all the lyrics to...
Own the new Garbage record
With all their ‘90s alt-rock angst back in place, the fifth Garbage album is as anticipated as it is celebrated. Sultry Shirley Manson and her three comrades...

NEWS